Atlanta United's Five Stripes to become Five Stripes FC in brand refresh

Wed, 24 Jun 2026 16:00:00 -0400

Atlanta United is getting a new name — and it’s a bigger change than the club has made in its 9-year history.

Starting with the 2027 season, the club will officially be known as Five Stripes FC, dropping “Atlanta” from the front of its name and adopting a new crest, new kit, and a brand-new visual identity. The change was confirmed by the club’s front office on Tuesday.

The move is being framed by the club as an evolution, not a rebrand, but the visible changes are large. The crest — designed by the club’s in-house creative team with input from supporters’ groups — retains the iconic five gold stripes on a black field, but the shape, typography, and details are all new.

Five-Stripes on WACN 21 News

Atlanta United's Five Stripes to become Five Stripes FC in brand refresh